March 7: Book Launch EPHEMERA

The Graphic Design of the MAK Library and Works on Paper Collection

Tue, 07.03.2017, 6.00 pm
MAK Reading Room
Free admission

This publication presents the wide-ranging holdings of the MAK Library and Works on Paper Collection in the field of  graphic design—or ephemera—from the 18th century to the present day. This includes works of graphic design such as letter paper and decorated paper, dust jackets, invitations, admission tickets and labels, ex libris and bookmarks, greeting cards and menu cards, poster stamps, playing cards, dance cards and place cards, as well as visiting cards and promotional materials.

Despite its ephemerality, this printed matter often exhibits exquisite designs and high technical quality; it reflects artistic developments as well as social rites, personal and commercial forms of representation, and advertising strategies.

On the Publication
Christoph Thun-Hohenstein, General Director, MAK
Kathrin Pokorny-Nagel, Head, MAK Library and Works on Paper Collection/Archive

Reading
Teresa Präauer, Writer, Illustrator, and Fine Artist

(The event is held in German.)

Publication

EPHEMERA: The Graphic Design of the MAK Library and Works on Paper Collection
MAK Studies 24

Edited by Christoph Thun-Hohenstein and Kathrin Pokorny-Nagel, with texts by Thorsten Baensch, Heinz Decker, Bernhard Denscher, Yasmin Doosry, Brigitte Felderer, Ingrid Haslinger, Claudia Karolyi, Annette Köger, Anita Kühnel, Kathrin Pokorny-Nagel, Teresa Präauer, Raphael Rosenberg, Anne-Katrin Rossberg, Stefan Sagmeister, Thomas Schäfer-Elmayer, Frieder Schmidt, Raja Schwahn-Reichmann, Elfie Semotan, Dieter Strehl, and Christoph Thun-Hohenstein

Editing: Kathrin Pokorny-Nagel, Anne-Katrin Rossberg
Graphic Design: 3007, Vienna, www. 3007wien.at – Eva Dranaz, Jochen Fill

German/English, 464 pages, 600 color illustrations
MAK, Vienna/Verlag für moderne Kunst 2017
Available at the MAK Design Shop for € 58.

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